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Marketing analysis of Converse analyzes how the brand/company that executes 4Ps (Product, Price, Place, Promotion) and describes the Converse marketing strategy. The Four Ps in Converse’s marketing strategy Converse Classic Shoes Converse is a fashion staple, and it does not seem like this is going to change anytime soon. The Converse All-Star is a staple style, along with your simple white t-shirt and light-washed jeans. In reality, for some of us, the All-Star sneaker we’ve got as a teenager outlives us as our shoe size changes. When it comes to wear and tear, can we all who own All-Star sneakers just agree that they are one of the best shoes in the world? We guess it’s all about the rubber sole. You can only pack it, mix it, and balance it with different looks. Their flexibility eases tension for people who don’t like wearing a lot of clothes while they’re on their way. If you go out, on holiday, at work, or get married, you can wear a pair of Converse sneakers.
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Fashion patterns have evolved over the years, but the Converse sneaker has remained consistent and in doing so, it has achieved the icon status.The Converse brand is emblematic the design style is basic and classic. Not many shoes have the ability to remain popular over the years. After that, the shoe went on to be worn by the military and the Olympic athletes. From then on, the popularity of the sneaker grew and became a go-to shoe for many basketball players. Taylor was sponsored by the Converse Company, The Converse All-Stars. That is why shoes are often referred to as Converse Chuck Taylors. So what has made All-Star the most famous sneaker ever since the 1900s?Īll-Stars became famous with American basketball player Charles ‘Chuck’ Taylor in 1923. When it comes to these shoes, the older they’re, the more we fall in love with them.Ĭonverse All-Stars is probably the one sneaker that makes everyone feel a bomb, from Beyonce to the guy at Joburg’s cool spot, Great Dane, to the guy at SAFW, or the UCT Commerce student. Do you know that the Converse All-Stars are the world’s most popular sneaker? Converse’s Iconic LogoĬan you remember the first time you wore a pair of All-Star sneakers? It felt great, didn’t it? Like you joined some kind of cool group, and I’m sure you still get the same feeling every time you wear it. In this article, I will introduce to you the marketing strategy that Converse has been using for decades to retain its dominance in the sneakers industry.
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Thanks to our current technology and advertising tactics, they are able to target unique marketing messages to each sub-section of their consumer base. With such a wide spectrum of today’s consumer age, Converse relies on a multi-generational marketing strategy to cater to the masses. Whether your parents flickered Converse back in the day or your favorite couple today, the brand continues to cater to several generations. I’ve been owning Converse sneakers since high school, and wearing multiple until this day when I have joined the workforce. Tons of people have had a pair of Converse shoes at some point in their lifetime. Converse is an iconic brand in the eyes of so many generations.